Newer PostOlder PostM O N D AY, O C TO B E R 3 0 , 2 0 0 6"Borat" Followup Sold To Universal For $42.5MillionHow smart is this? Even as Fox scales back the opening weekendscreen total for "Borat" from 2000 to 800 (which is a sign of panic butwill I think be better for the movie long-term), comic Sacha BaronCohen has sold his next reality film to Universal for $42.5 mil.</p><p> That onewill star the outrageously gay fashionista Bruno.</p><p> I think its appeal isless than Borat -- you certainly don't get the automatic frat/Jackassaudience with Brune -- but the price for worldwide rights is still lowenough that it makes sense.</p><p> That money includes the $20+ mil budget,a good $15 mil to $20 mil guaranteed for Cohen and then 15% of thebackend.</p><p> Well deserved, but what is Cohen going to do after he's donefeature films for his three main characters? Can he make a sequel onceBorat becomes world-famous? Yes, if Cohen gives up on the "prank"aspect of the films that is increasingly unnecessary and yet still veryfunny.POSTED BY MICHAEL IN NEW YORK AT 12:56 PM 0 C O M M E N T S :Post a CommentL I N K S T O T H I S P O S TCreate a LinkHomeSubscribe to: Post Comments (Atom)Next Blog»sal1mineo@hotmail.comSEARCH BLOG FLAG BLOGFOLLOW BLOGP O P S U R F I N G .</p><p> C O MS U R F I N G T H E WAV E S O F P O P U L A R C U LT U R EB Y M I C H A E L G I LT Z & F R I E N D SPOPSURFING.COM: "Borat" Followup Sold To Universal For...http://popsurfing.blogspot.com/2006/10/borat-followup-sold-to-... 1 of 37/28/09 4:20 PMFAV O R I T E L I N K SAmericablogFive O'Clock Lightning baseball blogDeep Pop -- Lori Lakin's BlogThe Back Page -- Jason Page on ESPNRadioCine-Blog -- George Robinson's BlogDocuments On Art & Cinema - DarylChin's BlogBrucie G's Wondrous Blog OfAdventure and Mystery -- BruceGreenspan's BlogB L O G A R C H I V E▼ 2009 (17)▼ July (3)1939 -- The Greatest Year ForMoviesSwimming Bans Those Hi-TechSuits!Best Movies Of The Year -- TheMaster List► June (3)► May (1)► March (2)► February (1)► January (7)► 2008 (86)► 2007 (781)► 2006 (2412)► 2005 (5)C O N T R I B U TO R SBiboyAaronMichael in New York POPSURFING.COM: "Borat" Followup Sold To Universal For...http://popsurfing.blogspot.com/2006/10/borat-followup-sold-to-... 2 of 37/28/09 4:20 PMPOPSURFING.COM: "Borat" Followup Sold To Universal For...http://popsurfing.blogspot.com/2006/10/borat-followup-sold-to-... 3 of 37/28/09 4:20 PM
